Auburn University


Identifying a gap in traditional collegiate merchandise, I worked with Auburn University's Harbert College of Business and Trademark and Licensing department to create a line of apparel students would actually want to wear.

I developed a modern, trend-driven collection designed for Gen Z that quickly went viral on social media, driving high demand and organic engagement.

Building on that momentum, I launched a first-of-its-kind social media ambassador program - turning the merchandise into a broader marketing initiative that elevated brand visibility and supported increased enrollment.